The Power of Music in Branding

It is essential in today’s market segments that brands earn an emotional connection with consumers if they want to avoid losing them to their competitors. This isn’t anything new, we’re all well aware of it or should be, but it’s not always easy to achieve because most of us get overwhelmed. One marketing strategy that is often overlooked is the power of music in branding.

 

The music that businesses use in their communications can have a far greater and longer lasting effect on consumers than most entrepreneurs think. Unfortunately, music is often an afterthought which is a huge mistake. Music in branding shouldn’t just be used as a passive backdrop – it needs to be used to support

your message and grab attention. Long story short – music communicates.

Music = Connect and Engage = Value

Use the power of music in branding to establish an emotional connection with your brand. Making an emotional connection will increase brand recognition, create buzz and excitement beyond your brand’s core services and products. The power of music in branding also empower consumers, giving them the kind of user experience and value that they’ll want to share with their sphere.

Profits

Music creates the appeal and overall value that brands must have in order to attract their target market’s attention, drawing it away from the competition and establishing a genuine connection with their prospects and clients. When used appropriately, music not only creates loyalty and advocacy, it generates sales and profits.

Music and Films

Film soundtracks are frequently used to demonstrate the power of music in branding, making a memorable emotional connection. If you’re not convinced, think “Jaws”. When you hear the soundtrack from the movie, even all these years later, you and anyone else who has heard it, connects it to the movie. You know all those shrieks you let out when you watched the movie? They were due in part to the feelings of fear and anticipation of the upcoming shark attack that the soundtrack created. Great soundtracks can also make you care more about the characters in a film and even appreciate the visuals more.

Corporate Sound Branding

Corporate branding also benefits from sound and music and there are music designers out there that can be compose especially for the brand. The process should be to position the designed music and sound in the corporations’ communicative touch points, creating a sound identity that supports its visual brand identity. With this particular approach, the brand sound experiences aren’t developed through entertainment that involves the music industry. Instead, it’s used with the distinct purpose of producing an audible and easily recognized “red thread” via corporate touch points. That may be anything from sound used on websites, to on hold music, ringtones, sound logos, computer sounds and other innovative corporate soundtracks.

If Used Incorrectly . . .

If you pair the wrong music with your brand it can have a highly undesirable effect. For example, if your potential or current clients misinterpret the emotional messages of the music you’re using, finding that it contradicts your personality, brand or values, they just may end up distrusting your brand.

New Video Cosmic dust

Cinematic hybrid orchestral track covering a wide range of sophisticated and futuristic ambiences, transitions, sequences, SFX, drones and impacts.
Meticulously recorded using the state-of-the-art sound design tools.
synth textures, transitions and Modern whooshes, intimidating soundscapes, hits , impacts, low and sub drones and much more.

A FUTURISTIC  piece that truly inspire…

Premium royalty free music for all

PREMIUM-ROYALTY-FREE-MUSICThere seems to be an unlimited supply of music online. Everywhere you turn, whether in television, radio, or internet, there is always an opportunity to download and hear new tracks. However, there is always a question of whether this music can be used without running into serious copyright issues.

Fortunately, the cost of using all genres of music is now greatly reduced, with the availability of royalty free music libraries. With royalty free music, you will only have to pay a single amount for such royalty intricacies as mechanical rights, publishing rights, neighboring rights, master use rights, and public performance royalties, among others. Furthermore, you will have a massive selection of downloadable royalty free music from almost all types, styles and music genres.

Royalty free corporate music

One of the most efficient ways to connect with your customers is to provide positive music that evokes a happy and friendly vibe. Fun, positive music tracks with happy melodies are great addition to productions needed for product demonstrations and other business promotions. We have a wide selection of royalty free corporate music that will help your business give more impact for your PowerPoint presentations, corporate videos or seminar materials. From acoustic, folksy music to laid back acoustic jams; from serene, ethereal tunes to industrial compositions, our vast library will definitely have something in store for you.

Royalty free action music

Intense, suspenseful and driving. These primordial qualities best describe the vast selection of our royalty free action music. High-octane, action-packed music is suitable for thrilling car chases and exhilarating scenes for action films reminiscent of such action films as Mission Impossible or James Bond. We offer a variety of electronic music suitable for visuals that need some pumped-up beats that highlight fast action scenes and imagery.

Royalty free ambient music

Royalty free ambient music is ideal for productions needing music that exudes an air of warmth, indulgence and spirituality. Serene and insightful musical compositions that add groove or ethic flavor to your videos, mobile apps or games which give out that reverberating emotion and peaceful introspection. Our library contains tracks that are beautiful, dreamy, and spiritual evoking a delightful feeling of dawning freedom. Synthetic beat that slowly builds up to an intense, reverberated blend of string and percussion, often resulting in a melodic musical production that would captivate the audience.

Royalty free animation music

Positive, fun and childish. Such music as a funny sound of a toy piano or a human trumpet is great for any animation or cartoon projects for television. The funny, outlandish and wacky sounds of royalty free animation music, emphasizes the humor and comedy that you want to convey, especially for productions directed at children. You probably experienced growing up with the familiar wacky music accompanying the adventures of the Looney Tunes cartoon character. Just imagine the good laughter induced by such outlandish royalty free animation music.

Royalty free classical music

Dynamic, spirited and majestic. These words would easily summarize royalty free classical music. You can make your projects more sophisticated by adding orchestral arrangements. Elegant, sentimental and classical tracks are the perfect accompaniment to documentaries or wedding videos. Royalty free classical music, is a striking addition to your video or musical production that underscore dreamy images of stunning landscapes, magnificent mountains, tranquil weather and other images of beautiful nature. We offer hundreds of classical compositions that warm the heart, or something that slowly builds up to cheerful, dreamy glissando.

Royalty free rock music

Two words: exhilarating and motivating. If you want to drive your projects into even higher gear, adding royalty free rock music is a fun and funky way to do it. The driving rhythm of these rock anthems is the easiest way to energize an action scene. The youthful attitude and quirkiness of ram-packed rock tracks are perfect accompaniment for anything that evokes male stereotypes such as automobile, sports, and energetic content. You can make use of our royalty free rock music to push your projects further, outside of your comfort zone, to suggest a loud and edgy vibe.

Royalty free pop music

Royalty free pop music is generally labeled as young, energetic, refreshing, urban and trendy. This music is suited for a range of high fashion contents directed towards a youthful audience. Music featuring drums, synth tabs, bass and catchy melodic lines evoke the energy and the aspirations of teens. The energy, rhythm, and the drive of royalty free pop music is an impeccable choice for happy materials that would appeal to a younger audience. It would also carry the character and the dreams of the youth.

Royalty free orchestral music

You can try our selection of orchestral arrangements that prompts a sense of optimism and motivation. Royalty free orchestral music is a flawless addition to productions reminiscent of Hollywood classics that clamor for grand, urgent and intense emotions. Skim through our music library in order to find the classic and moving orchestral hybrid that slowly and steadily build into the rousing crescendo that you are looking for. The intensity of imposing music from heartening string instruments, provide an epic score for trailers and advertisements for an added emotional impact.

Royalty free piano music

The music from the grand piano truly displays heartfelt emotion and romance. Our library includes a huge selection of piano driven tracks that would help emphasize such feelings as longing, loneliness and love. Even a gentle repetition of piano music, underscored by a string instrument, could transform a dull production into a heart-warming, cinematic, and magical creation. Royalty free piano music is perfect for advertisements that are directed towards a sweet, feel-good and intimate emotion.

Royalty free kids and comedy music

Commercials, animation and mobile games often need fun, quirky, and kid-oriented music to evoke playful, positive and comedic content. We offer a diverse selection of joyful, light, and warm tracks that are ideal for TV advertisements or productions that represent positive and uplifting energies. Royalty free kids and comedy music is perfect for child-related videos or videos that would definitely put on a smile to the viewer’s face.

Royalty free video game music

Playing video games become more engaging with royalty free video game music. This type of royalty free music is ideal for intense, action-packed games for PC and mobile devices. It is also perfect for productions that require big sounds to build the momentum further. Scan through our vast library and you will find versatile musical masterpieces that would make any video game even more intense.

Royalty free romantic music

Royalty free romantic music is generally progressive and touching with tracks that progress into a climax of grand passion. These tracks are suited for many types of productions that are inclined to produce romantic sentiments that are evocative of love and high emotions. Especially perfect for productions for weddings, Valentines, and romantic celebrations, you can find the right royalty free romantic music from our immense library.

Royalty free music for documentaries

Documentary music is one of the latest additions to our enormous music library. Our music tracks cover wide range of emotions that will fit any of your documentary projects. Royalty free music for documentaries involving wildlife and nature, science and technology, documentary, drama, and atmospheric music beds, are some of the most sough-after royalty free music. If you want to chronicle the adventure of your documentary heroes with proper detail, overtures from royalty free music for documentaries are great additions.

Royalty free trailer music

Royalty free trailer music includes music from big drums, huge orchestras, epic brass and other similar sets of instruments, exactly how a trailer should. Using royalty free music for your production is a great way to add powerful, dark and a dramatic atmosphere to your trailer films. Epic trailer music is a commanding and motivational track that is emphasized by dramatic orchestra music plus and an assortment of great string and brass melodies. The music then culminates in a great uplifting tempo that brings a very dramatic end.

Royalty free music for commercial ads

Commercial advertisement must immediately capture the customer’s attention. One way to do so is to use royalty free music for commercial ads. Our library contains thousands of music tracks that are perfect for productions which will strengthen your brand. Our royalty free music includes jingles, sound effects, drum loops, audio beds, and other advert music. We also have exclusive titles for a wide range of styles and genres perfect for your video or music projects for commercial purposes.

The music industry is a complicated machine, with many different players wanting to have a piece of the industry’s money pie. If you are going to use a particular musical composition, you need to go through several copyright issues, making it more expensive to use it for business use. It is often a deterrent factor, especially to independent film producers. Nevertheless, through the royalty free music that you can find in our library, you are given more opportunities to make your production even more exciting and engaging.

Strenghten your brand with premium royalty free music

 

Strenghten your brand with premium royalty free music

Royalty free corporate music

Commercial advertisement must immediately capture the customer’s attention. One way to do so is to use royalty free music for commercial ads. Our library contains thousands of music tracks that are perfect for productions which will strengthen your brand. Our royalty free music includes jingles, sound effects, drum loops, audio beds, and other advert music. We also have exclusive titles for a wide range of styles and genres perfect for your video or music projects for commercial purposes.

The music industry is a complicated machine, with many different players wanting to have a piece of the industry’s money pie. If you are going to use a particular musical composition, you need to go through several copyright issues, making it more expensive to use it for business use. It is often a deterrent factor, especially to independent film producers. Nevertheless, through the royalty free music that you can find in our library, you are given more opportunities to make your production even more exciting and engaging.

One of the most efficient ways to connect with your customers is to provide positive music that evokes a happy and friendly vibe. Fun, positive music tracks with happy melodies are great addition to productions needed for product demonstrations and other business promotions. We have a wide selection of royalty free corporate music that will help your business give more impact for your PowerPoint presentations, corporate videos or seminar materials. From acoustic, folksy music to laid back acoustic jams; from serene, ethereal tunes to industrial compositions, our vast library will definitely have something in store for you.

HAPPY

“HAPPY” is an uplifting,joyful and addictive pop song filled with carefree indie-vibed vocal hooks.
positive and good vibes all the way through!
This track is ideal for marketing and advertising of all kinds
and has a powerful commercial appeal.

La musique de bande annonce ou trailer music

La musique de bande annonce ou trailer music

La musique de bande annonce ou trailer music joue un rôle vital dans la promotion d’un film. En moins de 2 m, la musique de bande annonce doit transmettre l’essence même du film avec des scènes stratégiquement bien choisies afin de capturer l’attention du spectateur.
Très souvent la musique de bande annonce ne fait pas partie de la bande originale du film, elle est composée par des librairies musicales spécialisées ou compositeurs indépendants juste avant la sortie du film.

A noter qu’à ce titre Thomas bergersen auteur du morceau Final frontier n’est pas présent dans la B.O. officielle du film Interstellar, composée par Hans Zimmer. C’est souvent le cas pour la trailer music de blockbusters, puisque les grandes agences font appel pour les trailers à des librairies musicales spécialisées dans cet incontournable exercice marketing.
Le choix de la musique de la bande annonce doit être parfait car il véhicule le message nécessaire au succès du film.

La musique de bande annonce est créée pour transporter l’auditeur et impacter la puissance des images du film.
La musique de bande-annonce ou trailer music est souvent orchestrale incluant de puissantes sections de cuivres, des cordes voluptueuses, des percussions massives et de nombreux fx comme les wooshes, les rise, hits, stabs…
Pour répondre à une forte demande des fans de musique épique, les producteurs de musique de bande distribuent leurs albums numériquement via Itunes, cdbaby ou Amazon. Pour un usage personnel voire même une vidéo sur youtube, viméo ou facebook, nos albums sont disponibles chez https://www.cdbaby.com/cd/danfoster9

« Mission completed » Musique libre de droit idéale pour les scènes d’action et d’espionnage, ce titre s’inspire du célèbre feuilleton americain  » Mission impossible » thème iconique composé par Lalo Shiffrin et repris par d’autres célèbres compositeurs de films Danny Elfman, Hans Zimmer, et Michael Giacchino. Idéal pour le film d’action et d’aventure.

« Acoustic Journey » est une musique pop confiante et ensoleillée avec de belles guitares acoustiques, un piano et des percussions légères. ce morceau est un pur régal, il est réconfortant et positif. Il convient parfaitement pour la vidéo le voyage,  l’exploration, la nature ou même des images romantiques.

« Deliverance » Morceau pour orchestre héroïque qui évolue lentement en intensité jusqu’à atteindre une explosion symphonique épique. Un thèeme séduisant est rejoint par des cordes pincées, des cuivres puissants, des chœurs angéliques, des toms et percussions de guerre. l’ambiance est Triomphante, cinématographique et audacieuse. cette musique libre de droit est parfaite pour le film de super héro.

« Happy Ukulele » Une mélodie lumineuse et souriante jouée avec un véritable ukulele, un sifflet humain, un glockenspiel, des claps, une basse acoustique et un piano. le morceau est original et énergique, le thème accrocheur est plein de lumière et de joie de vivre. Choisissez cette musique libre de droit pour votre prochaine vidéo.

« Django swing » Une musique libre de droit  jazz charmante et innocente avec de vrais instruments et une superbe ambiance, une touche swing ou jazz maouche proche d’une valse jouée au piano, basse acoustique et  batterie avec des balais brosses.Une musique inspirante et optimiste au tempo moyen idéal comme toile de fond pour la présentation d’un nouveau produit. Ce morceau motivant   et positif est idéal pour une utilisation en entreprise ou une publicité télévisuelle.
« Fly High » musique d’entreprise inspirante et motivante qui apporte un sentiment de puissance, d’espoir et de réussite. Ce morceau d’entreprise positif s’adapte à tout film institutionnel. la musique commence avec un thème accrocheur jouée au piano accompagné par des cordes riches en harmonie, le morceau continue et monte en intensité et se construit avec des tambours et des guitares légères.

« Streets of tomorow » est une musique de rock indépendant composée et arrangée dans l’esprit U2. Ce morceau original est une source d’inspiration motivante. Avec un rythme prospère et un piano sous-jacent d’espoir, il est parfait pour la publicité, les vidéos sur youtube ou le lancement d’un nouveau produit sur internet.

 

« Rock energy » musique originale avec un thème puissant et accrocheur, en quelques secondes la montée d’adrénaline est inévitable. L’esprit est jeune et emballé lui donne un coté rebelle grâce aux guitares électriques saturées, le rythme est rapide et soutenu par une solide ligne de basse. Cette piste vous poussera à bord et à l’extérieur de votre zone de confort. Parfait pour le sport, les voitures, et autres contenus nécessitant de l’énergie positive.

« Defiance theme  » L’intro mystérieuse et inspirante évolue dans une pièce orchestrale puissante avec des stacatto de cordes joués comme une pulsation hypnotique . sur un ryhtme très percussif. Il s’accumule à un arrangement orchestral symphonique très hollywoodien avec une mélodie forte et heroique de premier plan. excellent pour les scènes d’action, d’aventure, de suspense dans la lignée de James Newton Howard.

La vidéo et les réseaux sociaux : une arme marketing de masse !

 

La vidéo et les réseaux sociaux : une arme marketing de masse !

 Aujourd’hui, utiliser les médias digitaux dans votre stratégie marketing devient incontournable. Podcasts, vidéos, diaporama enrichis … sont autant de contenus qui améliorent votre website. La vidéo se révèle particulièrement performante sur les réseaux sociaux. En effet, une image vaut mille mots, imaginez alors la puissance d’une vidéo avec de la musique.

Youtube au service du marketing

Si un milliard d’utilisateurs sont enregistrés 4 milliards de vidéo sont vues sur Youtube et 1 milliard sur les équipements mobiles. Sachant que les comptes sont intégrés avec Google, c’est un médium marketing à ne pas négliger pour les entreprises.

Or, moins de 10% des PME américaines et environ 5% des PME françaises sont présentes sur Youtube alors même que plus de 80% des 14-20 ans et 40% des baby boomers utilisent la plateforme pour visionner des vidéos.

Les grandes entreprises ont bien compris et investissent Youtube avec l’aide des Youtubeurs ou spécialistes autodidactes comme Smosh qui a accompagné Sun Drop soda (5 millions de vues).

La puissance médiatique est énorme mais c’est sans compter le partage et les précautions à prendre pour réussir sa campagne.

 

Partage et suspensions de vidéos

Une bonne vidéo sur Youtube se caractérise par le buzz ou le partage massif qu’elle génère sur les réseaux sociaux comme Facebook et Twitter. Mais ce n’est pas les seuls réseaux, LinkedIn, Tumblr, Pinterest… l’utilisation du Web 2.0 s’est largement répandue : plus de 10 millions de Français possédent un compte Facebook.

La stratégie digitale fait désormais partie de l’attirail marketing des grandes entreprises : elles ont bien compris l’intérêt d’avoir des pages ou groupes de fans, à l’exemple de L’Oréal qui récolte des informations sur les tendances, idées produits et autres via des questions à sa communauté. L’interactivité et la régularité de la démarche sont primordiales. Ces besoins ont donné naissance à de nouveaux métiers, comme le community manager par exemple pour s’en occuper à plein temps.

Les vidéos associés se sont développés sur toutes les plateformes sociales : c’est désormais un outil incontournable du branding et du marketing. La viralité du message peut ainsi générer des retours sur investissements colossaux et traçables contrairement aux supports traditionnels(cds, dvds…)

Outre le concept propre à chacun, la qualité éditoriale ou narrative de leurs contenus, l’ambiance sonore est aussi primordiale pour que les auditeurs accrochent. C’est un domaine à double tranchant l’apparition de morceaux enfreignant le copyright ou droit d’auteur peut entraîner la suspension de la vidéo voir du compte Youtube ou Facebook !

Utilisation de musique libre de droit vous épargnera des déboires juridiques mais aussi la perte de votre travail mis en ligne.

Vous produisez un film institutionnel, un spot TV ou une publicité sur internet?

Votre vidéo nécessite une musique de qualité Filmtv-tracks pour captiver votre audience.

 

The Power of Music in Branding

The Power of Music in Branding

It is essential in today’s market segments that brands earn an emotional connection with consumers if they want to avoid losing them to their competitors. This isn’t anything new, we’re all well aware of it or should be, but it’s not always easy to achieve because most of us get overwhelmed. One marketing strategy that is often overlooked is the power of music in branding.

The music that businesses use in their communications can have a far greater and longer lasting effect on consumers than most entrepreneurs think. Unfortunately, music is often an afterthought which is a huge mistake. Music in branding shouldn’t just be used as a passive backdrop – it needs to be used to support
your message and grab attention. Long story short – music communicates.

Music = Connect and Engage = Value
Use the power of music in branding to establish an emotional connection with your brand. Making an emotional connection will increase brand recognition, create buzz and excitement beyond your brand’s core services and products. The power of music in branding also empower consumers, giving them the kind of user experience and value that they’ll want to share with their sphere.

Profits
Music creates the appeal and overall value that brands must have in order to attract their target market’s attention, drawing it away from the competition and establishing a genuine connection with their prospects and clients. When used appropriately, music not only creates loyalty and advocacy, it generates sales and profits.

Music and Films
Film soundtracks are frequently used to demonstrate the power of music in branding, making a memorable emotional connection. If you’re not convinced, think “Jaws”. When you hear the soundtrack from the movie, even all these years later, you and anyone else who has heard it, connects it to the movie. You know all those shrieks you let out when you watched the movie? They were due in part to the feelings of fear and anticipation of the upcoming shark attack that the soundtrack created. Great soundtracks can also make you care more about the characters in a film and even appreciate the visuals more.

Corporate Sound Branding
Corporate branding also benefits from sound and music and there are music designers out there that can be compose especially for the brand. The process should be to position the designed music and sound in the corporations’ communicative touch points, creating a sound identity that supports its visual brand identity. With this particular approach, the brand sound experiences aren’t developed through entertainment that involves the music industry. Instead, it’s used with the distinct purpose of producing an audible and easily recognized “red thread” via corporate touch points. That may be anything from sound used on websites, to on hold music, ringtones, sound logos, computer sounds and other innovative corporate soundtracks.

If Used Incorrectly . . .
If you pair the wrong music with your brand it can have a highly undesirable effect. For example, if your potential or current clients misinterpret the emotional messages of the music you’re using, finding that it contradicts your personality, brand or values, they just may end up distrusting your brand.