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The importance of Music in Branding

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It is essential in today’s market segments that brands earn an emotional connection with consumers if they want to avoid losing them to their competitors. This isn’t anything new, we’re all well aware of it or should be, but it’s not always easy to achieve because most of us get overwhelmed. One marketing strategy that is often overlooked is the power of music in branding.

 

The music that businesses use in their communications can have a far greater and longer lasting effect on consumers than most entrepreneurs think. Unfortunately, music is often an afterthought which is a huge mistake. Music in branding shouldn’t just be used as a passive backdrop – it needs to be used to support

your message and grab attention. Long story short – music communicates.

Music = Connect and Engage = Value

Use the power of music in branding to establish an emotional connection with your brand. Making an emotional connection will increase brand recognition, create buzz and excitement beyond your brand’s core services and products. The power of music in branding also empower consumers, giving them the kind of user experience and value that they’ll want to share with their sphere.

Profits

Music creates the appeal and overall value that brands must have in order to attract their target market’s attention, drawing it away from the competition and establishing a genuine connection with their prospects and clients. When used appropriately, music not only creates loyalty and advocacy, it generates sales and profits.

Music and Films

Film soundtracks are frequently used to demonstrate the power of music in branding, making a memorable emotional connection. If you’re not convinced, think “Jaws”. When you hear the soundtrack from the movie, even all these years later, you and anyone else who has heard it, connects it to the movie. You know all those shrieks you let out when you watched the movie? They were due in part to the feelings of fear and anticipation of the upcoming shark attack that the soundtrack created. Great soundtracks can also make you care more about the characters in a film and even appreciate the visuals more.

Corporate Sound Branding

Corporate branding also benefits from sound and music and there are music designers out there that can be compose especially for the brand. The process should be to position the designed music and sound in the corporations’ communicative touch points, creating a sound identity that supports its visual brand identity. With this particular approach, the brand sound experiences aren’t developed through entertainment that involves the music industry. Instead, it’s used with the distinct purpose of producing an audible and easily recognized “red thread” via corporate touch points. That may be anything from sound used on websites, to on hold music, ringtones, sound logos, computer sounds and other innovative corporate soundtracks.

If Used Incorrectly . . .

If you pair the wrong music with your brand it can have a highly undesirable effect. For example, if your potential or current clients misinterpret the emotional messages of the music you’re using, finding that it contradicts your personality, brand or values, they just may end up distrusting your brand.

We invite you to visit Filmtvtracks. Wе hаvе an extensive collection оf premium music for various purposes, including music for TV advertising. By integrating music into your TV commercials, you make them easily memorable to your target audience.

 

The Power of Music in Television Advertising

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The Power of Music in Television Advertising

There’s no doubt that music can have a powerful effect on people. Music makes us cry and smile, brings back memories of emotionally relevant times in our lives, both happy and sad. That said, the power of music in advertising is especially impressive, inspiring consumer’s to buy products or consider services.

There are a lot of important elements that come into play in ad campaigns that can end up sticking in a consumer’s head, which, let’s face it, is the end goal. Probably the most revolutionary factor in traditional advertising has been the advancement of the “jingle”. What was at one time a simple, catchy tune has grown into a “micro” soundtrack that has the power to emotionally trigger a sale.

Nielsen Study Regarding the Power of Music in Advertising
A study recently conducted by Nielsen researched the effectiveness of over 600 TV advertisements, with over 500 that included music. The study revealed that ads that incorporated some form of music worked better across metrics that include creativity, emotive power, empathy and information power, than the ones didn’t. Then again, music can have a diverse impact on various categories. For instance, advertisements using music for travel campaigns and consumer packaged products scored high for emotive power and empathy. Music also helped deliver information power for retail campaigns and fast food restaurants.

When it comes to advertising, memorability counts, however effective advertising does much more than simply create memories. Even though it’s crucial that consumers remember an advertisement’s message, connecting with it on an emotional level can directly result in a purchase. Advertisers often use the familiarity of a well-known song to provoke a specific response in consumers that aligns with the goal of their advertisement. Powerful music can easily trigger strong emotional responses, and songs can help as well, creating a soundtrack to the events as they unfold during the ad.

So, What Music is the Most Effective?
Well, this actually is dependent upon the message the advertiser wants to get across. For example, popular songs are often very effective when it comes to triggering an emotional response. On the other hand, other music genres are more effective for promotional and price based ads that are hoping to get their message across to their target audiences. Either way, when it comes to the power of music in advertising, either style of music can convey information and if applied professionally, can provide a “hook” and increase the value of the information presented in the advertisement. The important thing to keep in mind is that you need to remember that the music doesn’t need to be the main attraction. By incorporating new, (talented) artists and popular songs into advertisements as aspects, the larger story’s structure has the power to boost an ad’s memorability.

While it’s important that advertising resonates with consumers, advertisers prefer that their messages drive sales, which is why it’s important to take the power of music in advertising seriously. By using music to boost the emotive power of advertisements, marketer’s can generate significant returns.

Enhance all of your commercial projects with quality music from Filmtvtracks to boost its success. Music in television advertising has its importance as affects the way viewers perceive the brand.

Filmtvtracks offers a large choice of music specially composed for TV advertising music.